Lara Manton • August 22, 2023

Don’t let technology control your business

Don’t let technology control your business

While technology can provide immense benefits to your business, it's essential to remember that it should serve as a tool to enhance your operations and not take control of your business decisions. 


Automation can indeed be a game-changer for businesses by streamlining processes, increasing efficiency, and ultimately enhancing productivity. It’s important to consider how much automation is good for business and know your limits, as too much, or used in the wrong way could have an adverse effect. 


Have a strategy


When considering the use of automation it’s essential to map out a strategy. What’s your goal? Having a clear vision of what you want to achieve and how automation can enhance your business processes will keep you in control rather than the automation taking control.


Human Centric Approach


If you get too carried away with automation you will lose that personal touch. A client will come to you for the personable service you offer. They don’t want to be talking to bots. The best customer service is delivered in person, not by automation. Automation can make people frustrated if something isn’t going to plan for them.


Your business decisions are exactly that, yours. Your creativity, ideas, critical thinking and insights are what will drive your business forward. Technology can assist you by using computer generated data to give you insights but they shouldn’t be completely relied upon. 


Automation can significantly improve efficiency, but it's crucial to strike a balance. Over-automating may lead to a loss of that personal touch which may cause a disconnection with clients and they should be at the centre of everything you do.



Technology changes quickly


Looking back over the past 10 years or so, you will see how far technology has advanced. Relying on software and automation means you will need regular updates to ensure the features are performing to their best abilities. Don’t lose sight of this. If you do, then the automations could become unreliable and cause you issues.


Security


When introducing automation, be sure to do your research. As technology becomes more integrated into business operations, ensuring the privacy and security of sensitive data is paramount. You must take steps to protect client information and data from cyber threats.



Remember, technology is a powerful tool that, when used wisely, can propel your business forward. However, maintaining control and a human-centred approach will help ensure that your business remains agile, adaptable, and focused on delivering value to your clients.



If you would like help to set up your automation  in the right way, so that it helps you but doesn’t take control of your business, then please book a power hour with me.


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